UK distributor supports new category as huge growth is predicted

VIP gets behind ultrabooks

VIP Computers has revealed plans to throw its weight behind Intel’s new Ultrabook category.

The Warrington-based distie cites research from IHS predicting that the ultrabook category, which is composed of ultra-thin notebooks with low power consumption, fast boot times and good processing power, will account for more than 40 per cent of the wider notebook market.

“The market is ripe for ultrabooks, which are a sort of cross between a conventional laptop and a tablet. The Asus UX21, which is the first model in this new category, rivals Apple’s MacBook Air providing a really thin and light portable form factor, long battery life and good processing power at a competitive price,” said VIP’s sales director Dave Stevinson.

“The ability to leave the product in very low power standby for up to a week with almost instant on facility will be particularly attractive to customers who regularly use their notebooks on the go.”

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