Chipmaker Intel said that more work was needed in the ‘ecosystem’ of notebook manufacturers to drive the cost of ultrabooks down towards the US$700 level.
Intel’s Asia-Pacific boss Navin Shenoy told Reuters in an interview that Intel acknowledged that prices needed to come down but that time was necessary to "engineer a cost down".
Intel has an aggressive market share strategy of capturing 40 per cent of the consumer PC market with ultrabook devices by the end of next year. Notebook vendors had previously made it known that the relatively high cost of Intel processors was a key barrier to hitting target pricing even at the sub-$1000 level.
"Even if we’re giving the chips away for free, we couldn’t hit the price point we want to hit if we don’t work with the rest of the industry," said Shenoy.
He also appeared to suggest that the flooding in Thailand might be weather-born boon for Intel. At the same time that ultrabook models appear on the shelves during the peak season, hard drives are expected to go into constraint due to major flooding of HD manufacturers and component suppliers.
Ultrabooks use SSD drives and so are not dependent on problems in the hard drive supply chain.