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UK retailer announces new digital and streaming strategy

Game moves in to digital streaming

The UK’s leading High Street games retailer GAME has this morning announced a significant foray into the digital games market.

A beta version of a new initiative called GAMEwallet will go live today. It will allow customers to purchase a range of digital content using either their existing Reward Card points or using the new GAMEwallet top-up card.

And from next year the retailer plans to offer GAMEwallet gift cards.

Furthermore, the centralisation of payments into a single system means users only to have to manage one account for multiple MMOs and online games.

To read the full story, head over to our sister site MCV.

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