Peripherals brand aims to work with retail to bring gamers to store

Razer says PC gaming not dead, but ‘suffering lack of innovation’

Gaming peripherals manufacturer Razer has its sights set firmly on the future of video games, telling PCR: "With so many popular PC games out there which offer user experiences that can’t be duplicated on consoles, PC gaming will continue to remain strong. We believe PC gaming is not dead, but it has been suffering from lack of innovation for many years and we believe we can achieve a unified approach to help PC gamers consume all the great PC gaming content out there."

As you might expect, Razer has new products that it believes are doing just this, including the new Razer Blade laptop. Mike Dilmagani, senior vice president of sales and marketing, said: "There was nothing in the market that offered true portability and superb gaming performance in one package. With the help of our partners like Intel and Nvidia, our engineering team came up with a way to address both challenges."

He also believes that Razer makes a strong statement at retail, saying: "We allow our retail partners an opportunity to attract an exciting and vibrant segment of the market to their storefronts, both online and offline."

You can read more in our full feature on the Razer brand.

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