Finnish mobile phone giant Nokia has signed key alliances with Ingram Micro and Micro-P as it looks to increase its presence in IT resellers and independent retailers in the UK.
The firm is also introducing ta partner network designed to provide product training, device seeding, sales support and care to telecom dealers, IT resellers and independent retail store customers.
The move looks like a concerted effort to tap into the UK’s network of IT dealers for its future smartphone push, highlighting how intertwined the telecoms and IT channels have become.
Micro-P will handle the consumer and business telecom dealer channel, while Ingram Micro has been appointed as Nokia’s distributor within the business IT reseller channel.
Nokia’s relationship with Kondor has been expanded, and it will become franchise accessories partner.
“It is an incredibly exciting time for Nokia in the UK, and we are delighted to be bringing on-board new partners with the capabilities and approach that align with our vision and strategic growth plans,” said James Kitto, Nokia UK’s head of retail & distribution. “The combination of this new distribution model and the launch of the Nokia UK Partner Network will help drive value for the entire ecosystem, and enable Nokia UK to deliver the best mobile phone and smartphone solutions to our customers right across the marketplace.”
“We are incredibly excited to join Nokia on this exciting journey and work with UK dealers to help build demand for the complete portfolio of Nokia devices amongst both consumer and business-focused audiences,” added Gerry O’Keeffe, Micro-P’s managing director.
Matt Sanderson, UK Managing Director for Ingram Micro said: “There is huge opportunity within the enterprise and SME market for powerful smartphone solutions that offer a simple and easy to manage way of connecting people with the information they need, when they need it. We’re thrilled to be working with Nokia, and bringing further mobile solutions to the IT reseller channel.”