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Boss of rival smartphone vendor hits Apple where it hurts

HTC says iPhone no longer cool

Acting president of HTC America Martin Fichter has laid into the iPhone, claiming it isn’t as cool as it once was.

At the Mobile Future Forward conference in Seattle, the HTC boss asserted that the phone has been a victim of its own mass-market appeal.

He said:

“I brought my daughter back to college – she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market," reported GottaBeMobile.

"The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”

Some will no doubt be quick to categorise this attack as a consequence of Steve Jobs departure as Apple CEO. As soon as this was announced speculation was rife that competitors would pick up there game to try and snap away market share from Apple and score points against its seemingly bullet proof image.

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