East Europe and the business sector key to growth

HP and Dell buck the PC sales downturn

The world’s largest PC maker HP further extended the firm’s market leadership in PC shipments in the EMEA region.

In a tough quarter with an overall downturn of 8.9 per cent, HP bucked the trend and grew sales 3.9 per cent, increasing the tech giant’s market share from 20.1 to 23.0 per cent, according to IDC’s Q2 EMEA PC tracker report.

Acer managed to hold onto second place despite a road crash 40.3 per cent fall in sales on the back of heavy inventory in the channel. The Taiwanese PC maker was heavily exposed to the consumer downturn at large and had a particular focus on categories which have performed the worst including low-end notebook PCs.

IDC said Acer’s channel sell-out showed signs of improvement following a $150m boost to help shift channel inventory. Dell, having also bucked the European downturn is now nipping at the heals of Acer, threatening to overtake them and capture second place.

Dell put on the best performance of all the ranked PC builders, growing the firm’s PC business 8.4 per cent. IDC credited Dell’s aggressive move into developing markets outside of Western Europe as a key factor in the firm’s solid performance.

With the exception of Apple, channels clogged with inventory in Western Europe contributed to overall declines in PC shipments according to IDC’s quarterly tracker.

However most vendors experienced growth in Central and Eastern Europe with those performing well in the emerging regions, such as HP, Dell, Lenovo and Samsung, more than offsetting the weak consumer demand in the West.

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