Online version of a print brochure is the only way you'd know

Maplin launch summer season campaign

Electronics retailer Maplin has launched a summer campaign of seasonal promotions with a range of discounts offered in store and online, advertised within a special offer brochure.

Once focusing on an enthusiast market of tinkerers, Maplin has in recent years transformed into a vendor of gadgets and computer gear, in the main. While the online presence has grown in stature, the retail chain of over 180 stores throughout the UK still places a heavy emphasis on paper-based marketing.

That may be why it’s hard to tell there’s a summer campaign at all by looking at the web site although an online version of a 16-page printed "Maplin special offers" brochure tells a different story. The brochure has such products such as 7-inch Android tablets marked down from £149.99 to £99.99 and £119.99 for a ‘capacitive multi-touch’ model.

A range of Seagate storage solutions from bare drives to FreeAgent NAS units are also heavily discounted with £30 to £50 off the normal retail price. Other specials include a bundle of Asus PBH61-M LE motherboard, Nvidia GT520 graphics card and 4GB of RAM marked down from £329 to £279.

Check Also

Cradlepoint’s new R1900 ruggedised router for vehicles with advanced IoT connectivity and edge computing

 Cradlepoint’s new R1900 Ruggedised 5G Edge Router is the first product to utilise Cradlepoint’s second-generation 5G …