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iSuppli says other tech giants could learn from Intel's PR

Intel gains in CPU market despite Sandy Bridge woes

Supply chain analysts iSuppli said that Intel managed to further extend the chip maker’s market share lead over rivals including AMD, despite the Sandy Bridge chipset recall.

During the first three months of 2011, Intel increase the firm’s CPU market share from 81 per cent to 82.6 per cent of global microprocessor revenue. On a year-on-year basis, Intel has managed to claw an additional 2 per cent market share.

"Intel moved quickly to identify and correct the Sandy Bridge chipset issue during the first quarter," said iSupply analyst Matthew Wilkins.

"The fact that the company achieved a 25 percent increase in revenue in the first quarter of 2011 compared to the same period in 2010 shows that its chipset concern did not really affect the company to a significant degree," he added.

iSuppli said that Intel’s performance during the chip recall troubles was an indication of the firm’s ability to react to a crisis with "speed and agility."

Possibly referring to Apple but without being specific, Wilkins also said that Intel’s handling of PR and business relationships stood out against other major companies facing quality issues.

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