Read PCR Editor Andrew Wooden's blog on the difficulties of getting the general public excited about the cloud

Is the cloud properly represented?

I’m going to go out on a limb here and say the main problem with cloud computing – or the top tier firm’s wish to see it adopted by the mainstream – is misrepresentation.

The concept is deceptively expansive. At its most basic it can be described as storing data or running programmes off-site, on a server farm somewhere rather than on a hard drive in the house. But it is commonly held up as a revolution in computing, and is associated with everything from the future creation of a conglomerate of linked PCs with shared Skynet-like computational abilities, to the extinction of PCs as we know them.

There’s no shortage of grandiose posturing within the trade as to its supposedly world changing implications – but when it comes to delivering this message to consumers, the tone seems different. 

Click here to read the full artice in our Blogs section.

Check Also

Technology leaders are facing unique challenges – only a unique approach to leadership will solve them

As spiralling inflation, interest rate hikes and the threat of recession drive up the cost …