Consumers don't regard online as a substitute for paper

Digital yet to match paper for readers says Gartner

A new Gartner report has said that digital text consumption still does not match the time spent reading traditional paper.

However the Gartner report also said that the gap had narrowed and that the time people spent reading on digital screens was "almost equal" to the time reading words inked on dead trees.

The survey also found that just over half of tablet users, 52 per cent, thought that reading on electronic devices was easier than reading printed materials, however laptop users tended to report screen reading as harder.

"he evidence from our research is that print and online are not generally regarded as direct substitutes by consumers," said Gartner research boss Nick Ingelbrecht.

"Something more complicated than a straightforward substitution of print to digital media is taking place," he added.

Perhaps unsurprisingly the younger generation was found to be more at home with reading from digital screens. The survey also found that 40 per cent of those surveyed had not yet experienced e-readers such as the Amazon Kindle, suggesting that there’s room for considerable growth in the category.

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