VIDEO: 'technology is not enough'

First Apple iPad 2 TV ad appears

The first official Apple TV advertisement for the firm’s second generation iPad tablet has appeared.

"This is what we believe, technology along is not enough," begins the advertisement while showing a close up of a fingers interacting with iPad applications.

"Faster, thinner, lighter. Those are all good things but when technology gets out of the way, everything becomes delightful, even magical," the voice over continues.

"That’s when you leap forward, that’s when you end up with something like this," the 30 second spot concludes.

You can see Apple’s iPad 2 TV advert below:

Check Also

Tiger launches Zoom Phone integration with advanced UC analytics and historic data retention features

A Zoom Phone module aimed at the hybrid remote workforce released by Tiger offers an …