Home / News / The colour of value
A comment from a retailer - claiming that people are increasingly looking at touchscreen all-in-one devices for the family desktop - caught my eye again this month.

The colour of value

All-in-ones have increasingly shown up in our sales charts and with good reason. Many of these machines make full use of the features available in Windows 7 and due to the touch functionality, enable young children to engage with their PC without sacrificing any of its core features and uses.

As well as offering a good user experience, the all-in-one nature of these PCs offer a certain degree of value for money – another key concern raised in the retailers comments.

The top selling desktop – Packard Bell’s iMedia 4523 – is currently being offered by the multiple retailers at a price point of around £350, while the second best seller – the Compaq SG3 is a relatively entry level machine that can be found for as little as £300 in supermarkets.

The laptop charts paint a similar picture, featuring a majority of low-end devices and brands including the Acer eMachine LX.RA702, the Toshiba Satellite C660 and the Acer Aspire 5742, which has been reviewed as having a ‘flimsy chassis but excellent bang for the budget buck.’

The prevalence of low-end devices is perhaps unsurprising in what has been a very slow period in terms of sales and economic performance in general. It would seem that one of the few ways to add value to a laptop at the moment is to offer a choice of colours, a factor that is highlighted by the long-term success of Dell’s Inspiron devices and the current top selling laptop – the HP G56 B30 – which comes in red.

Check Also

DNS attacks are costing organisations over $1m on average

The average DNS attack cost has risen 49% to $1,070,000, reveals EfficientIP’s 2019 Global DNS …