Check out this year's trade heroes

PCR Awards 2011 winners

400 execs from the PC and IT channel converged on the London Lancaster Hotel last night to celebrate the PCR Awards 2011.

Following a strong set of results for it’s technology department, John Lewis stormed to success – picking up both the Retail Chain and the Grand Prix.

In the distribution category, EntaTech, Gem Creative, Micro P and VIP Computers picked up prizes.

Meanwhile Acer, Microsoft and Kingston were amongst the winners in the vendor category.

"Congratulations to all the winners – they should all be very proud of themselves, their staff, and their partners," said PCR publisher Stuart Dinsey. "The evening was a huge success for all those involved, and filling out the larger venue proved the growing popularity of the event. We’d like to thank everyone that supported us and attended last night."
The winners in full:


Independent Retailer
Sweethaven Computers

Retail Chain
John Lewis

Store Manager
George Asghari, ASK

Online Retailer

Value Added Reseller

Service and Support
Utopia Computers


Sales Team

Marketing and PR
Gem Creative

Specialist Distributor
Micro P

Distributor of the Year
VIP Computers


Software Publisher

Hardware Manufacturer

Gadget of the Year
Apple iPad

Specialist Vendor

Campaign of the Year

John Lewis

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