Donates $100k to relief effort sans retweet strings

Microsoft apologises for Japan quake tweet

Microsoft has apologised for a tweet published by the Bing marketing team relating to the earthquake in Japan.

The firm offered to donate $100,000 to the Japanese relief efforts but only if users retweeted the message with Microsoft donating $1 for each tweet. 

The tweet read: "How you can #SupportJapan – For every retweet, @bing will give $1 to Japan quake victims, up to $100K"

While many took the message at face value and re-tweeted, others took offence. One user tweeted "Bing knows no shame: Microsoft tries to use Japan #earthquake as marketing ploy."

Following the backlash, the @bing account tweeted: "We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K."

Check Also

Tiger launches Zoom Phone integration with advanced UC analytics and historic data retention features

A Zoom Phone module aimed at the hybrid remote workforce released by Tiger offers an …