Business and financial news agency Bloomberg is set to launch a new daily hour-long technology and innovation program called Bloomberg West.
Bloomberg West will be available to around 250 million people worldwide with existing access to the Bloomberg TV channel. The show will reportedly feature "personalities, companies and trends" that are "transforming the global economy."
The West part of the show title comes from the fact that the Bloomberg aims to cover IT firms based in the West of the United States, namely San Francisco, Silicon Valley and Los Angeles, as opposed to the Eastern US financial hub of New York’s Wall Street.
Bloomberg West will be hosted by Emily Chang and Cory Johnson from a new Bloomberg studio in San Francisco and will be broadcast twice daily on Bloomberg TV starting next week.
Bloomberg has scaled up the firm’s coverage of technology related issues of late and over the last year has broken a number of technology stories ahead of the rest of the media, including the disputed claim that Apple is working on "cheaper, smaller" iPhones.