Tablets and 3D were by far the buzz of the show. All the major manufacturers seemed most keen to associate themselves with one or the other.
Of course there were other products on show – but it is interesting to note how vigorously almost every major player in the tech space is not just gunning for, but insisting, on either market – despite the fact that, it has to be said, they are pretty unknown quantities right now.
I’m not for an instant saying these are lame duck sectors – they’re not. They are bound to make some companies a lot of money indeed. But there’s something about going to a show like CES and being confronted with the sheer mass of firms throwing their weight at the same areas that seems unprecedented. We are, after all, talking about emergent, high-end tech, which is being pushed as if its been proven to be mass-market already.
And they might be right, but historically the tech industry has tended to work with a more trickle down effect – the early adopters might have cutting edge products years before the Average Joe even notices it.
It doesn’t seem too antagonistic a point to suggest that, this year at least, there might not be quite the room for every single firm that is jumping into the 3D or tablet ring to make much money out of them. With so much invested, the scramble that seems likely to ensue could well redefine some boundaries in the industry.