As before, these handsets will target emerging market customers, but are far more ambitious than ‘talk and text’. They are due in the market from Spring 2011.
The Vodafone 252 now comes with M-PESA preloaded, providing customers in relevant markets a mobile payment experience pre-loaded.
M-PESA was launched by Vodafone in 2007, and which now transfers over half a billion dollars per month in Kenya, Tanzania, South Africa, Afghanistan, Qatar and Fiji and will soon be available in India.
The 351 comes with Opera Mini pre-installed and also features an FM radio, a camera, plus 2MB of onboard memory which can be supplemented via a Micro SD card.
Finally, the Vodafone 455 is an entry-price, touchscreen phone also running Opera Mini. It has a 2.4” colour screen, a 1.3MP camera, FM radio and a music player.
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