Under the ‘Business Privilege’ programme eligible resellers accumulate one PNY point for every pound spent with the vendor.
Those points can be spent in Business Privilege e-stores throughout the year.
As an added incentive this year, PNY will now offer programme members Amazon gifts as well as the chance to view the very latest PNY products on their ‘Marketing Store’.
Following the success of the program in the UK and France, PNY have expanded the scheme to Germany, where it is due to launch in March.
Laure Lapègue, Marketing Communications Manager for PNY EMEA said the scheme showed commitment to the reseller network while encouraging “brand loyalty and awareness of the ranges PNY offer.”
PNY is a prominent player in the graphics card and flash memory markets.