New partnership will see firm distribute Lego electronic range to select UK accounts

Ingo takes on Lego branded consumer electronics

The range includes Lego MP3 players and digital cameras, as well as alarm clocks and stop animation video cameras.

Brendan Lynam, Ingo’s managing director, commented: "Lego is a world class licence and addition to our youth electronics portfolio of products."

Meanwhile, Ingo has hired Daniel Richardson, formerly of Digital Blue UK.

Matthew Tomlinson, Ingo’s sales director, said: "Daniel will be helping with UK sales, he brings great knowledge of both the youth electronics sector and the UK toy market from his previous roles."

For the full story head over to our sister site Toy News.

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