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Dutch vendor outlines low-cost plans for 2011

Sweex: ?We?re the Black Cab of IT?

Sweex has told PCR that it plans to continue its expansion in the UK, supported by a broad range of low-cost lifestyle products.

“We owe our growth in the UK to a handful of loyal distributors, who continue to do a great job for us,” Sweex’s area manager for the UK and Ireland David Saab told PCR.

“Our aim is to continue working with our distributors as we develop our new headgear and consumer electronics brands.”

Outlining the appeal of the Sweex brand, Saab continued: “We’re like the black cab of the peripherals market. We may not be the most expensive brand, but would you rather zip around town in a charismatic Hackney Carriage or in a ponced-up limo?”

You can read the full interview here.

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