New look profile puts the focus on photos and relationships

Facebook prepares profile page overhaul with extra ads

Social networking giant Facebook is rolling out an updated profile design page at the same time CEO Mark Zuckerberg appeared on major US TV show 60 Minutes.

Facebook engineer Josh Wiseman wrote on the official Facebook Blog that the changes meant that it was “even easier for you to tell your story and learn about your friends.”

The new profile starts unsurprisingly with the basic information such as where you are from, education, work and what Wiseman says are “the kinds of conversation starters you share with people you’ve just met.” However the site has placed a new focus on photos.

“Since there’s often no better way to learn about a person than through photos, the profile now includes a row of recently tagged photos of you. In my case, my profile features pics from my engagement and wedding, two of my life’s most recent and happiest moments,” said Wiseman.

The profile page also has the ability to highlight friends who are the “most important to you, such as your family, best friends or teammates.”

“The profile also gives you new ways to share your interests and activities. You can list the projects you worked on at your job, classes you took in school, your favorite musicians and sports teams, and more,” wrote Wiseman.

What users will be less keen on is the fact that Facebook has used the opportunity of the relaunched profile page to double the size of the advert bar on the right hand side. Adverts are now not so much something just on the edge of the screen but something that occupies major real estate on the profile page.

Facebook hasn’t launched the new profile on everyone yet but users are able to install it manually ahead of time by visiting this page.

Zuckerberg’s weekend appearance on the US CBS TV show 60 minutes has been described as the “best piece of Facebook PR” by Forbes magazine. In contrast to a cold and calculating image fostered by the release of The Social Network film, Zuckerberg appeared at ease and charismatic.

Inevitably discussing the film, Zuckerberg said the movie got “hugely basic things” wrong, such as “my whole motivation for creating Facebook was to get girls,” pointing out that Zuckerberg had a girlfriend since before Facebook was started.

“They got the sandals right,” he joked.

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