We ask key figures from the tech trade what they really think of the burgeoning market

Could the revived 3D sector blow up in the industry’s face?

The tech industry is pumping huge sums of money into the research and development of 3D devices, but is there a danger the public won’t take to it to the degree that manufacturers are hoping?

When we asked our panel of industry experts ‘Could the revived 3D sector leave some firms seriously out of pocket?’, we were met with mixed responses.

Some, like MD of Target Components Paul Cubbage were skeptical of the new market’s ability to woo masses in its current form: "It’s difficult to see a mass-market application for 3D at this stage, and trying to convince the public that they have a need or desire for 3D TV will likely be an uphill struggle. I don’t imagine we’ll all be sat at home watching TV with 3D glasses on anytime soon."

Adam Harris, CEO of trade body the TCA added: "As someone who wears glasses, the experience both at home and in the cinema doesn’t feel natural and is also inconvenient. There is no doubt that 3D, when used properly, can enhance the visual experience and gives some breathtaking results, but one of the issues is that there is too much bad use of the technology."

Neil Spicer, GPU and Chipsets Lead at AMD argued the technology still has some maturing to do: "Growth will largely depend on the experience; for some, the need for glasses may be seen as a hindrance. At AMD, we think that the growth and mass-market appeal for 3D devices will depend upon the new experiences offered beyond the current glasses-and-monitor systems available."

Others, such as Iain Bristow, technical PR and component product marketing specialist at Asus, are optimistic for the mass market adoption in the near future. "A few years ago we could have questioned whether high-definition content would be successful, or if the public would adopt it as well as DVD or VHS. As we can see now, it’s been very successful. In my opinion, 3D is the next step and is a far cry from the previous iterations of 3D technology that we’ve seen

To read the full comments from our panel, click here.

What do you think? Will 3D take off in a big way in its current form, or could vendors find themselves with less public demand then they hoped? Have your say below.

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