Mercury Research report points to strong Radeon business unit

AMD strengthens notebook discreet graphics share

Market analysts Mercury Research published the firm’s latest PC Graphics Market Share Update which showed that AMD continues to command the leading market share in discrete graphics.

AMD market share in notebook discreet graphics climbed to 61.9 per cent according to the report. Responding to the publication of the report, AMD GPU division boss Matt Skynner said: “AMD is the clear leader in DirectX 11 graphics technology with more than 25 million DirectX 11-capable units shipped to date, and the Mercury Research results are indicative of our continued focus on delivering compelling graphics technology to both notebook and desktop markets.

AMD pointed to the recent launch of the well received AMD Radeon HD 6800 graphics cards as evidence that the firm was in a strong position moving into the fourth quarter. The chipmaker was particularly proud of being able to ship volume quantity of the 6800 range on the day of launch.

“AMD continues to make inroads in the notebook discrete market, capturing an additional 5.6 share points and hitting 61.9% share in notebook discrete graphics. Outpacing its competitor yet again in this key market, the result demonstrates the strength of AMD’s DirectX 11-capable notebook discrete product stack,” the company said in a statement.

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