Asus is asking users to share their motherboard stories in a global competition, in which it will try to find people who "have done amazing things with their motherboard."
The scheme is called PRIDE, which stands for Performance, Reliability, Innovation, Design and Efficiency, and it kicks off today. Short stories, videos, or picture entries can submitted as entries, and the firm is giving away some fairly hefty prizes – such as an all expenses paid trip to ASUS headquarters in Taiwan to meet the ASUS R&D team.
“ASUS knows what customers look for in a motherboard, and we invest in research and development to ensure we deliver PRIDE with each and every motherboard,” said Jackie Hsu, corporate vice president and GM, global sales. “This competition is all about inspiring and being inspired by people who have done incredible things with their ASUS motherboards, as well as showing how innovative technology can be.”