Vendor takes aim at business market

Epson: ?We?ve been punching below our weight?

Epson has unveiled its plan to drive into the business market, supported by a new range of devices that have been specifically developed for the office environment.

The vendor is targeting what it calls the ‘micro business’ segment –small companies around the UK which employ fewer than ten people –and it has identified a number of areas where it can offer improvements, including wireless networking, paper handling, double-sided printing, running costs and speed.

“The business market is an area where we think we’ve been punching below our weight,” Epson’s managing director Chris Price told PCR. “We’re not looking to
dominate the market – there’s some very well established players there already – but we’ve definitely got the products here to really make an impact.”

Epson will be launching a number of devices that carry these functions in the next quarter and since its distribution is entirely dependent on the channel, it re-launched its accredited partner program earlier this year.

Epson will also be drawing on its strong legacy in retail to aid its growth in the business sector. The vendor is currently the number one provider of POS printers in the world, with around half of all sales receipts worldwide coming from its printers.

In addition, its ‘Micro Piezo’ technology lets its devices print on almost any surface including canvas, glass, t-shirts and, according to Epson, clay – giving the company a strong route to market via specialist printing services.

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