Three entries for iPhone maker, beating rival BlackBerry

Apple dominates CoolBrands list

Apple has dominated a list of the world’s coolest brands, despite not coming top over all.

The electronics giant had a total of three entries in the top 20 of the CoolBrands 2010/11 survey, which canvasses experts and consumers on what they think are the most desirable firms or products.

The iPhone came second (after car maker Aston Martin), the iPod at number three and Apple itself at number 13.

Other tech brands in the top 20 include BlackBerry (4th on the list), Danish home entertainment specialist Bang & Olufsen (5th), Nintendo Wii (7th) and Google (8th).

CoolBrands 2011/10 top 20:

1. Aston Martin
2. iPhone
3. iPod
4. BlackBerry
5. Bang & Olufsen
6. Harley-Davidson
7. Nintendo Wii
8. Google
9. Ferrari
10. Dom Perignon
11. BBC iPlayer
12. Vivienne Westwood
13. Apple
14. Tate Modern
15. YouTube
16. Mini
17. Chanel
18. Ray-Ban
19. Alexander McQueen
20. Jimm Choo

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