The combined broadcast and video on demand TV system previously known as Project Canvas has been renamed "YouView".
The new company aims to develop a standard which will combine Internet on demand television with broadcast services such as Freeview and Freesat. The firm is backed by a number of broadcasters such as the BBC, ITV, Channel 4 and Channel 5 as well as telecom providers and broadcast infrasture companies TalkTalk, BT and Arqiva.
YouView TV Ltd has been bankrolled to the tune of around £18 million per company for four years and the the company intends to launch in the first half of 2011 and has appointed Richard Halton as CEO.
We are creating an exciting consumer brand which will stand for a better TV experience for UK homes. Connected TV creates all kinds of creative possibilities, for existing networks as well as local services and new developers of interactive applications," said Halton.
"It all adds up to great news for TV audiences. I look forward to working closely with the creative and developer communities to open up exciting possibilities for viewers to discover and enjoy content in new ways.”
YouView said set top boxes will include a Personal Video recorder so viewers can pause live TV or record an entire series. The boxes will be available for a one-off fee, with no contract.
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