'Maximize 3D experience' yadda yadda, but will they look cool?

Oakley to produce prescription 3D glasses

Designer sunglass brand Oakley announced that it has produced new 3D glasses which it says optimises the technology used in 3D cinema.

The company says the new 3D glasses combine proprietary frame innovations with lens technologies that promise to "maximize the 3D experience" through Oakley’s new "HDO-3D" technology. So-called ‘premium editions’ will be the first 3D eyewear with optically correct lenses, they say.

"Oakley 3D eyewear will be a milestone in 3D entertainment,” said Oakley CEO Colin Baden. “Through our products and partnerships, Oakley will set the standard for optical performance in 3D.”

"We have been collaborating with key industry partners for some time, including making use of DreamWorks Animation’s facility for testing purposes."

The company said it’s developing a range of 3D eyewear offerings and that research had achieved improved visual clarity while extending the wearer’s peripheral viewing angle and providing "truer alignment of 3D images."

Curiously Oakly didn’t say anything about being the only person wearing a set of cool looking shades in the cinema. Surely that’s the main draw.

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