Communications boss Barry Schmidt says the cartoon is a "personal attack"

Facebook responds to Greenpeace video

Facebook has dismissed Greenpeace’s ‘So Coal Network’ video as “an inaccurate and personal attack”, after the animation not only criticised the social network’s fuel consumption, but also described its CEO as a ‘nerd’.

Greenpeace’s video uses childlike language and drawings to show how Facebook should be using wind power to generate electricity for its Oregon data centre.

In the animation, Facebook CEO Mark Zuckerberg is repeatedly labelled a ‘nerd’, leading him to create Facebook, “which invented lots of friends for him”.

Following our story about the video, Facebook sent PCR a statement from director of policy communications, Barry Schmidt, which said:

“We agree wholeheartedly with Greenpeace’s goal of environmental responsibility but disagree on how best to achieve it. As other environmental experts have established, the watts you never use are the cleanest and so our focus is on efficiency.

“We’ve invested thousands of people hours and tens of millions of dollars in efficiency technology, including software that reduces demand for servers by 50 percent. We have made this software available for free to any company, which could dramatically reduce the power needs of an entire industry.

“We would welcome the opportunity to explain these efforts in a constructive dialogue but we’re disappointed that the conversation with Greenpeace has degraded to an inaccurate and personal attack.”

The statement comes as the Facebook Places service went live in the UK this morning, following its debut in the US last month. The tool lets Facebook users alert friends to their current location.

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