Greenpeace has released a video criticising Facebook’s use of coal-fuelled electricity in its Oregon data centre.
The animation, which features child-like drawings and is voiced over by a child, comes just a week before the premiere of The Social Network – a film written by The West Wing creator Aaron Sorkin about the origins of Facebook and its various legal troubles.
Greenpeace’s video, entitled The So Coal Network, uses simple language to show how Facebook CEO Mark Zuckerberg should be using green energy such as wind power to generate electricity for the data centre.
The video follows an open letter Greenpeace wrote to Zuckerberg earlier this month, calling on him to ‘unfriend’ coal.
Facebook’s director of policy communications, Barry Schmidt, responded to the letter, saying: “It is simply untrue to say that we chose coal as a source of power. The suggestions of ‘choosing coal’ ignores the fact that there is no such thing as a coal-powered data center. Similarly, there is no such thing as a hydroelectric-powered data center. Every data center plugs into the grid offered by their utility or power provider. The electrons powering that data center are produced by the various sources (e.g. hydro, natural gas, coal, geothermal, wind, etc.) the provider uses in proportions similar to the mix of sources used.”
He added that Greenpeace itself uses a number of data centres in Northern Virginia, where the majority of electricity is produced from burning coal.
The saga continues. You can watch Greenpeace’s video below.