Most users prefer Amazon's device for reading electronic texts, survey finds

Kindle beats iPad in e-reader popularity contest

The iPad has taken the market by storm since its global launch earlier this year, but when it comes to reading e-books the majority of users still prefer the Amazon Kindle.

In a survey of 1,000 UK and US users by news navigator, 64 per cent said that as an e-reader they preferred the Kindle to Apple’s device, despite the iPad’s ‘compelling’ multi-functionality.

The study also found that just over half – 53 per cent – would rather read e-books on holiday than paperbacks. 73 said they believe there is still a place for physical books.

Of those surveyed, 16 per cent said they owned both a Kindle and an iPad.

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