Korean electronics giant Samsung has said that it now expects to sell 25 million smartphones, up 40 per cent from 18 million previously.
The world’s second largest mobile handset manufacturer told reporters at the IFA 2010 show that it had experienced strong demand for premium smartphone models such as the Samsung Galaxy S which has sold 3 million units following it’s release in June.
"The Galaxy S is highly likely to top 10 million in sales within this year, in six months of its release," Samsung mobile president Shin Jong-kyun told reporters at the IFA 2010 show before also saying that the company hoped to attain 10 per cent of the market which he said could hit 240 or even 280 million units this year.
Samsung has also been in the headlines recently regarding early leaks of the Galaxy Tab, an Android-based tablet which had been spied in testing in Australia and widely circulated on the Internet. Samsung said that it was aiming to sell 1 million of the tablets by the end of the year.
In the lower end smartphone segment, Samsung offers products with a proprietary Linux-based operating system called Bada. Strong relationships with carriers thanks to success with mainstream handsets has given Samsung a potent vector for the Bada-based Wave handset which itself has sold around a million units.
Shin also said that Samsung would launch a larger tablet to be based on an upcoming 3.5 version of Android tailored for tablets code-named Honeycombe. The company expects high growth in the tablet sector and is pinning support on Android delivering the features consumers will be demanding.