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Online retailer trumps Apple TV announcements with full ownership and wider compatibility

Amazon offers TV shows for 99 cents ? to buy

Amazon has announced that it will be offering TV shows – to own – for the same price that Apple is offering its TV rentals.

According to Pocket Lint, as well as offering a more permanent transaction, the e-tailer will allow its downloads to be used on a wider variety of devices, including IPTV sets from Sony, Panasonic and Samsung and set-top boxes from Roku and TiVo.

The move apparently trumps Apple’s recently announced offering of rentals for 99 cents on its new Apple TV set-top box, as Amazon’s movie rentals are also cheaper, costing $2.99 compared to Apple’s $4.99.

Unfortunately, at this time both services are only available in the US.

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