Software publisher signs new deal

Serif expands into Aussie market

Design and creative software developer Serif is looking to boost its presence Down Under, through a new partnership with Australian distributor Manacomm.

The deal will bring Serif titles such as PhotoPlus X4, Digital Scrapbook Artist 2, MoviePlus X3 and WebPlus Essentials to Australia and New Zealand for the very first time.

Serif’s head of business development for EMEA, Ellie Dyke, told PCR that expanding its presence in the region is extremely important to the firm.

“We consider our software to be the best in the market and likewise want to work with the best distribution set up in any territory we release in. Manacomm allows us unrivalled market penetration and presence in Australia and New Zealand. It’s a really important market for us, and like the rest of the world there are many businesses and consumers that are crying out for creative software that is cost effective, easy to use and delivers professional results,” she said.

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