UK games publisher to offer premium titles at a low price point

Focus signs deal with Ubisoft

UK-based PC games and software publisher Focus Multimedia has signed a new republishing deal with Ubisoft, which will see the British firm release a number of popular titles under its Essential Games label.

Under the agreement, Focus will offer key Ubisoft titles such as Prince of Persia, Far Cry 2 and the Tom Clancy series. Alan Wild, PR and marketing manager at Focus, said: “These ‘triple A’ releases from Ubisoft further strengthen Focus Multimedia’s value games offering for PC gamers. We know that most gamers can’t afford to buy all the games they would like to at full price, and some truly amazing games can pass them by.

“Our Essential range is the perfect route to market to revitalise such games. The new £9.99 price point is also ideal for younger gamers, as well as for newcomers to the world of PC gaming.

"Alongside our existing portfolio of casual and core games, these Ubisoft titles provide customers with the opportunity to buy recent, high quality titles at new, low prices.” Prince of Persia is the first of the newly agreed games to be released, which the publishers claim offers ‘an experience rivalling the best blockbuster Hollywood movies’.

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