Bad weather and price discounts are responsible for online sales boom, analysts say

UK e-tail sees biggest growth since 2007

UK online spending on electricals rose 17 per cent year-on-year in July, contributing to e-tail’s biggest annual leap since 2007.

According to the IMRG Capgemini e-Retail Sales Index, British shoppers spent £5 billion on internet shopping last month, the most in any month this year and an 18 per cent rise on last July.

According to the analysts, retailer promotions and the bad weather attracted online shoppers, creating an impressive growth rate of 14 per cent compared to June this year – the highest monthly growth of 2010 so far.

Electrical sales were up 17 per cent year-on-year, or three per cent month-on-month.

David Smith, managing director of IMRG said: “With over half of the UK population online at least once a day it is no surprise that online sales continue to grow impressively year-on-year.

“The evidence mounts that high street retailers will need to invest more in their online business and put it at the heart of their retail strategy. Online retailers, on the other hand, will need to continue to innovate as they strive to close the growth gap.”

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