Delays due to insistence on creative control

Slow start to Apple iAd service

Mobile advertising on Apple’s iAd platfom is taking eight to ten weeks to appear according to a Wall Street Journal report.

Unlike most advertising services, Apple is heavily involved in the creative process which one advertising executive described as a "huge issue" according to the WSJ. While Apple charges a premium of $2 for every banner click, the building of ads is taking weeks longer than anticipated according to advertising agencies.

Having launched in April the iAd service introduces adverting on mobile phones and iPods inside of applications which provides one source of revenue for applications offered free of charge. The adverts are built in HTML5 but no development kit has been produced to enable advertisers to assess how best to produce their adverts.

The issues look to be the result of Apple finding its way in an unfamiliar area as it seeks to develop the advertising revenue while keeping the characteristically tight reign on the type of content that will appear.

Other mobile advertising services such as Google’s Admob have been much more of a free for all, often leading to complaints of inappropriate adult advertising appearing within applications. Admob does, however, permit application developers to select the type of adverts that will appear. 

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