Dixons Retail has said that it is pleased with how 3D electronics have been selling so far, and that it expects the new tech to be a hit during the festive season.
Head of media relations Mark Webb told PCR in an interview that 3D “is a slightly different launch to some things you’ve seen in the past” and that sales so far have been limited.
“But already what we’re seeing makes us so confident, particularly when we’re waiting for the high-end levels of content to come through,” he said.
“There’s a great level of interest already, and high levels of sales on a relatively low number of units that we were first to market with, and we’re excited about Christmas for 3D,” he added.
Webb’s comments follow Sony unveiling its strategy for pushing 3D to home users, claiming that the tech could be as big as 2D.
To read our interview with Webb in full, click here.