Stock orders are moderate after poor festive performance in 2009

Retailers cautious about Christmas

Research by PricewaterhouseCoopers has found that the majority of high street retailers are planning on conservative stock orders for the Christmas period.

According to the Telegraph, many retailers cite falling or unstable consumer confidence, as well as hard lessons learned during the recession as reasons for the cautious approach. In addition to this, many retailers are planning to launch their Christmas ranges as early possible in order to ensure good sales spread.

“It’s a case of once bitten twice shy,” said PwC’s retail partner, Andy Lyon. “Many retailers were caught out in Christmas 2008 and left with goods that they were unable to sell. In 2009, they stocked more conservatively and this paid off with an improvement in profitability and they are expected to take a similar approach this year.”

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