Retailer takes on iTunes Store with its latest offering

HMV launches mp3 service, plans digital games distribution

High street retailer HMV’s plans to become a superbrand in the entertainment sector have taken a big step forward today, with the launch of a new music download service.

The firm is also planning to develop an in-house digital distribution service for games, which you can read more about here.

The new music portal – – is compatible with PC and Mac, and includes a download manager which automates synchronisation with a user’s iTunes library or with Windows Media Player.

Consumers will be able to pre-order digital tracks, make gift purchases and re-download previous purchases at no additional cost – a feature sorely missing from iTunes.

Get the full story over at MCV.

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