E-tailer figures boosted by Kindle e-reader sales

Amazon sales grow 41 per cent

Amazon has announced its financial results for the second quarter of 2010, having seen net sales growth of 41 per cent.

Net sales totalled $6.57 billion in the quarter, compared to $4.65 billion in the same period in the previous year.

The e-tailer is attributing much of this growth to a tripling in sales of its Kindle e-reader, which have in turn boosted sales of e-books to record highs.

We’re seeing rapid growth in Kindle, Amazon Web Services, third-party sales, and retail,” said Amazon’s CEO Jeff Bezos.

“We’re also encouraged by what we see in mobile. In the last twelve months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device. The leading mobile commerce device today is the smartphone, but we’re excited by the potential of the new category of wireless tablet computers. Over time, tablet computers could become a meaningful additional driver for our business.”

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