Laptops continue to drive sales

EMEA PC market grows by 20%

The PC market in Europe, the Middle East and Africa has shown further signs of recovery in the second quarter of the year, growing 21.1 per cent year-on-year.

Around 24 million PCs were shipped across the region, with portable machines driving sales with 26 per cent year-on-year growth. Desktop sales benefited from an uptake in commercial demand and new all-in-one systems.

The highest growth came from Central Eastern Europe, at 53.7 per cent, while Western Europe saw 15.1 per cent growth, and the Middle East and Africa 16.4 per cent.

"While European economies remained challenged by a potential new wave of crisis across the eurozone, as well as pressure to curb public spending to reduce deficits, the PC market continued to deliver a robust performance in Western Europe," said Eszter Morvay, research manager for IDC’s EMEA Personal Computing. "Market dynamics were driven by the gradual rebound in the business space as companies re-engage on hardware renewals, and by continued strength in the consumer market fuelled by mainstream notebook renewals"

HP continued to be the market leader across EMEA, with strong desktop sales in the commercial and consumer sectors. Acer and Dell were second and third respectively.

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