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Expert says 3D is no flash in the pan for media and entertainment

3D to be ‘major disruptive change’

The move to 3D is on a par with the transition to colour TV, the Institute of Electrical and Electronics Engineers has said.

"Iconic cinema releases such as Avatar and Up have brought 3D to the consciousness of the mass market," said Stu Lipoff, IEEE Fellow and Chairman of the IEEE Consumer Electronics Society Standards Committee.

"Critics are suggesting that consumer interest is a flash in the pan but I believe that actually we are on the verge of a major disruptive change in media and entertainment – on a par with the transition from black & white to colour TV and from standard definition analogue to high definition digital TV."

To read more about the emergence of 3D in media, entertainment and consumer electronics, check out PCR’s 3D State of Play feature. 

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