OPINION: With mainstream retailers making gains in the tech space, are specialists driving away customers with geek-speak?

Is techo-babble damaging?

It’s long been a position of this publication that it is easy to over-estimate the general public’s understanding of the products our industry is built on. This assertion is not meant to be patronising – an ignorance of the specific benefits of a quad core processor over a Celeron should be no more shameful than not knowing whether your car engine’s catalytic converter has a ceramic or stainless steel core. Just fix the motor, mate.

Telling users exactly how fast the hard drive spindle goes round can be seen as surplus to requirement in most cases, but that’s how the industry is geared up to sell new kit.

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