'3D is the hottest thing happening in hollywood' claims research

One in Five TVs sold in US to be 3D by 2013

US market research house In-Stat cites upcoming growth of 3D in the firm’s US Consumer Electronic Device Tracker report.

In-Stat claims that "3D is the hottest thing happening in Hollywood" and that excitement over 3D has found its way to the US consumer electronics market. By 2013, the firm says, one in five new TVs sold in the US will be 3D.

The company also predicted that year-on-year 3D TV shipments will grow 231% between 2010 and 2011 and that this will result n a doubling of the US installed base of units for 3DTVs from 2010 to 2011.

“High definition did create a wave of activity in the US market, not seen since the introduction of color,” says Stephanie Ethier, In-Stat analyst. “3DTV promises to be the next significant innovation wave for living room entertainment.”

In-Stat also said that some product categories will be losers in the years ahead with maturing products like MP3 players, handheld games and desktop PCs to show declining growth rates in 2012 and 2013 as new categories become more popular such as smartphones and tablet PCs. 

Picture credit: Philips 

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