Hundreds line up outside London Apple Store, but a white version of the smartphone won't be available until late next month

iPhone 4 launches in UK

The iPhone 4 arrived in the UK this morning, with customers queuing from the early hours to be in with a chance of laying their hands on Apple’s latest smartphone.

The new device went on sale from 7am today, by which point, BBC News reports, hundreds were queuing outside Apple’s flagship Regent Street store – some for 24 hours.

PCR was down at the O2 store in Welwyn Garden City, Hertfordshire, at 9am, where dozens stood in line. Orange, which is also offering the iPhone 4, by comparison did not have a single person waiting outside its nearby shop.

Apple is selling sim-free iPhone 4 handsets from £499 for 16GB or £599 for 32GB. The new device is slimmer and lighter than its predecessor.

The firm announced yesterday that white models of the new device will not be available until late July.

"White models of Apple’s new iPhone 4 have proven more challenging to manufacture than expected, and as a result they will not be available until the second half of July. The availability of the more popular iPhone 4 black models is not affected," a statement read.

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