PCR looks at some of the industry's leading distributors

Distributor Focus: A-L

0161 763 3633

A One Distribution is a long established importer and exporter of computer cases, power supplies, peripherals, components, monitors and TVs. Founded in 1990 and based in Bury, Manchester, the firm has steadily grown to stock brands including Asus, Enlight, FSP, Gigabyte, Zeppelin and its own CiT and Powercool brands.

A One claims to be a leading name in computer cases and prides itself in making sure the products it offers are of a quality and look the whole company is happy with. The firm makes a policy of valuing each employee’s opinion and jointly making every decision regarding products.

“We feel this is very important, as it also keeps the feeling we are all one and together pulling in the same direction,” says sales executive Rob Latham.

01344 662 000

Avnet Technology Solutions is a value-added distributor of enterprise computing products, software and services with locations across over 34 countries, reporting revenue of $7 billion for the last fiscal year.

According to the firm, its core values are integrity, customer service, accountability, teamwork and innovation, and its business strategy is to pay a high level of attention to the needs of its suppliers and customers.

Avnet’s different sales divisions focus on specific sections of the market, and its customers include independent software vendors, original equipment manufacturers, system builders, system integrators, and value-added resellers. The distributor was recently awarded the Intel EU+ Expansion Growth Award.

0844 571 8001

Based in Milton Keynes, with a London sales office and international purchasing offices, Bluepoint has now been distributing IT products into the UK and Europe for almost 20 years. The firm stocks some of the biggest names in the channel, has direct relationships with key partners and is constantly increasing its product portfolio.

“With over 25,000 items on our website, we do all the running around, becoming your one-stop fulfilment centre for UK distribution and more,” says UK sales manager Rizwan Datoo. “We offer direct shipment, branding services, and an unbeatable price matched with an excellent level of support.”

01423 704700

An independent distributor of storage and multimedia products for businesses and consumers, CCI believes that distribution is no longer about simply shifting boxes. The company says it is committed to helping vendors grow their brand awareness and reputation through a range of joint marketing and promotional activities.

CCI provides comprehensive sales and logistics support to over 3,500 resellers and retailers, and its portfolio includes more than 1,500 products. CCI also claims to be the UK’s leading optical storage device distributor, offers real-time pricing, and can distribute direct to end users on behalf of resellers and e-tailers.

01256 378 000

With over 27 years’ experience, Centerprise has grown to become one of the UK’s largest IT distributors, offering a specialist, customer-focused sales team. The company claims this allows it to not only offer standard products and services, but also to adapt to individual requirements in a quick and professional manner.

Specialising in components, systems and peripherals, Centerprise can also offer software and value-added services such as hard drive encryption from leading technology brands. It has built up key strategic partnerships with some of the world’s biggest vendors and claims to have various new vendors and products on the horizon, and will also be launching its new website soon.

0208 960 6000

Established in 1988, CMS Peripherals claims to be the largest independent distributor of data storage solutions in the UK and Ireland. By remaining focused largely on storage, CMS says it provides its resellers with unrivalled expertise in a fast moving and complex market.

The award-winning firm partners with over 30 vendors to offer one of the channel’s broadest portfolios of storage products and solutions and is structured to allow resellers to choose their engagement model.

“Our entire proposition centres on the reseller, and this ethos forms the foundation of our drive to build mutually successful and rewarding relationships,” says group product marketing manager Joe Fagan.

0870 060 3333

As one of the UK’s largest IT distributors and part of the global technology company Tech Data, Computer 2000 offers one of the largest selections of computers, laptops, software, peripherals and consumables in the channel.

It spans a collection of specialists including Azlan, Brightstar, Maverick and Datech, and offers its customers dedicated support whether they are focused on enterprise or SMB. Thanks to its size, the company benefits from a well-developed delivery service and one of the largest credit facilities in the industry.

“The company focuses on supplying its customers with the knowledge and the choice they’d expect from a specialist,” says Computer 2000’s marketing director Andy Dow.

0333 101 1000

Currently celebrating 20 years in business, EntaTech boasts an awardwinning team, having received the Distributor of the Year and Sales Team accolades at this year’s PCR Awards. The firm was established by Taiwanese entrepreneur Jason Tsai, who in the 1990s decided to fill a gap in the UK market by providing affordable PC components.

Enta’s diverse product portfolio consists of a mixture of OEM and retail products acrossa range of sectors including peripherals, components, software, hardware, accessories and CCTV equipment.

According to the firm, it provides “innovative products, while promoting margin opportunities and maintaining high levels of service to customers.”

01279 822 822

Gem provides its partners with end-toend integrated supply chain solutions and value-added distribution for software, peripherals and connected home technologies. Now in its third decade of operations, Gem has secured exclusive UK distribution of Codemasters, Livescribe, NCsoft, Take Two and Xbox 360 as well as being a leading UK distributor for vendors including Kaspersky Lab, Logitech, Microsoft, Sandisk and Symantec.

Gem supplies to a customer base that includes well-known High Street and online retailers, corporate resellers, mail-order companies and independent retailers. The firm recently extended its reach into new sectors including audio-visual, digital pens and video cameras.

0871 973 3000

Ingram Micro is the world’s largest technology distributor and a leading technology sales, marketing and logistics company for the global IT industry. The firm creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution.

In the UK, Ingram Micro supports its resellers through dedicated sales and marketing initiatives including AIM, the reseller marketing portal, and Credit Builder – offering resellers the chance to improve their credit line. The firm also recently expanded its logistics division in order to diversify the business and increase opportunities for growth.

020 8805 1000

Interactive Ideas is a leading value-added distributor of software and technology products. The company says it established itself by providing excellent customer service, proactively working with partners and identifying emerging technologies, and it won the Specialist Distributor prize at this year’s PCR Awards. It also recently achieved Silver
Investor in People status.

Interactive is structured into two divisions: the retail products team has a strong track record of working with retail, mail-order and TV shopping companies to supply to SOHO users, while the software solutions team works with resellers, VARs and systems integrators to provide cost-saving software.

02920 713 713

Formed in 1994, KMS Components prides itself on supporting its customers by trying to help them grow revenue from sales of its growing product range. Originally focused on supplying processors and memory to systems builders, KMS’ continual expansion has seen its range of products increase to include all major systems components, as well as the CnM brand of consumer electronics and security systems, which have been well received by the UK market.

The company caters to all sizes of customers ranging from large retailers, e-tailers, distributors and system integrators to smaller customers, which the firm tries to help grow by tailoring its portfolio to increase sales.

0870 027 8700

Koch Media acts as an extension of its publishers’ sales and marketing teams, as well as supplying warehousing and logistics facilities. Koch says it therefore aims to give retailers, resellers and VARs a dedicated focus and understanding of their needs, from presenting relevant products to managing sell-in, sellthrough, promotions, logistics and the full life cycle.

“From a publisher’s point of view, they can rest easy knowing that Koch understands their product and has a manageable portfolio to ensure they receive the focus they deserve, gaining them the correct penetration into the UK market and driving their products forward to success,” says Jo Kemp, Koch’s head of software sales.

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