Software, not hardware, will drive the success of Apple's latest smartphone

iPhone 4 OS is Apple?s system seller

It’s Apple’s new smartphone operating system and not hardware features that will be the iPhone 4’s killer selling point, according to research by comparison website

Of the 200 respondents to’s online survey, half said that operating systems are the key factor they consider when choosing a new smartphone. This was more than twice the number (21 per cent) for whom price is of paramount importance.

In a further endorsement of Apple’s approach to smartphones, 14 per cent cited the selection and amount of apps on offer as their main concern. And perhaps surprisingly, just three per cent noted imaging capabilities as important.

“The iPhone 4’s improved operating system comes hard on the heels of Google’s FroYo – the latest version of its Android platform – and is exactly what is required for Apple to see off the next wave of Android phones,” said director Harry Jones.

“The rise of the robots has been the tech story of the last 12 months, with massive sales for the likes of the Android-powered HTC Desire and the Sony Ericsson Xperia X10. Clearly Apple are feeling the heat, but they look set to maintain their position with last week’s announcements.”

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