Graphics card vendor boosts market presence through links with PC components distributor

XFX signs with Realtime

XFX has inked a distribution deal with Realtime, aimed at increasing the market presence of its Nvidia GeForce products in the UK.

The distie is now stocking the vendor’s entire range of Nvidia graphics cards. “Realtime’s partnership with XFX gives greater depth to our Nvidia graphics portfolio. XFX is an ideal fit for Realtime due to its well-established name with enthusiast PC gamers,” said Julie Darrington, the distie’s purchasing director.

“With Realtime being the UK’s number one distributor for enthusiast PC gaming components and peripherals, the forces of both our businesses complement each other.” Gavin Pitt, XFX’s UK sales manager, added: “Realtime is one of the longest standing specialist component distributors in the UK Market and I am very pleased that XFX will now be able to reach a broader range of customers than was possible before.”

He added: “To be backed up by a team like Realtime really adds so much value to XFX’s operations, and is the perfect compliment in a market where the customers are more sophisticated and will only accept the best possible service backed up by the availability of strong brands, first class market intelligence – where adaptability is a key factor in operational longevity.”

Meanwhile, Realtime has also signed up specialist computer and monitor cleaning manufacturer Dust Off, the consumer electronics cleaning arm of Falcon Safety Products.

“Realtime’s partnerships with Dust Off enables us to offer our customers a complete cleaning solution for laptops, TVs and PC rigs and peripherals. This is a simple, high quality solution for anyone looking for the best way to care for their computer,” said Daniel Bennett, product manager at Realtime.

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